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News & Press: Permanent

World Oral Health Day Campaign~

Monday, January 15, 2018   (0 Comments)
Posted by: Stephanie Wilhelm
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    2018 Campaign
Say Ahh: Think Mouth, Think Health


FDI World Dental Federation has announced that materials are available for member associations to use in the promotion of World Oral Health Day (WOHD), which is celebrated on March 20. These include posters, ads, a brochure, an advocacy toolkit, and more. As an ADI Fellow, you are an Affiliate member of FDI and can register to download the materials at

FDI develops the WOHD strategy and messaging, which are then rolled out through you. A member toolkit has been prepared to provide you with the WOHD branding and key messages and introduce you to the resources for the development of national campaigns. Use it to get involved with WOHD and encourage others to join the global movement.

The Campaign:
‘Say Ahh: Think Mouth, Think Health’ encourages people to make the connection between their oral health and their general health and well-being. A healthy mouth and a healthy body go hand in hand, and this year’s campaign theme prompts people to recognize the close association between the two and the impact that one has on the other.

For the first time, FDI is launching a three-year campaign strategy under the theme ‘Say Ahh’. The phrase is synonymous with health and will resonate with many globally. It is commonly used by both dentists and doctors during check-ups and invites people to open their mouths for examination. Combined with different sub-themes each year, the ‘Say Ahh’ campaign brings to life the notion of the mouth serving as a mirror to the body and reflecting overall health.

In 2018, the aim is to educate people on the mouth and body connection and ‘Think Mouth, Think Health’. In 2019, the goal is to motivate people to take action in protecting their oral health and ‘Act on Mouth Health’. In 2020, the aim is to empower people to work together to drive positive change for oral health and ‘Unite for Mouth Health’.

About World Oral Health Day:
Celebrated each year on March 20, World Oral Health Day is the largest global awareness campaign on oral health. It was launched by FDI World Dental Federation in 2007 and is the culmination of year-long activities dedicated to raising global awareness on the prevention and control of oral disease. For more information, visit

FDI Copyrights and Permissions:
FDI owns all intellectual property rights of the resources. It is prohibited to make commercial use of the resources, in whole or in part, without prior permission. The WOHD campaign material and logo cannot be used in connection with the sale of products, for the promotion of a practice or company or for any direct or indirect commercial purpose or advantage. The material can only be used in association with WOHD initiatives.

If you are not an FDI member association, you cannot adapt the material and must use it as provided. WOHD material must be published with the following copyright notice within the image or next to it: © FDI World Dental Federation. If you have any questions concerning rights to use the WOHD logo or material, please contact the global team:


Academy of Dentistry International
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